25 July 2024 •
[Thursday 25 July, 17:00] Southend United Football Club has today announced that east London and south Essex rail operator, c2c, will be the club’s new ‘Front of Shirt’ sponsor for the forthcoming 2024/25 National League season.
As part of the club’s Platinum Partnership with c2c, the train operator’s iconic logo will adorn the new Macron-manufactured home, away, third and goalkeeper shirts of the football club for at least the next season.
Welcoming the announcement, Tom Lawrence, Chief Executive Officer at Southend United said: “We are delighted that c2c will be our front of shirt partner for the 2024/25 season.
“c2c is a well-recognised and well-respected brand and we are looking forward to working with them this season.
“The Platinum Partnership will see SUFC and c2c working together to deliver benefits to our supporters and the wider community.
“It’s going to be a great journey, and everyone at Southend United can’t wait to get started!”
As part of the ongoing partnership, Southend United and c2c have stated their commitment to working closely together with the local communities they serve, bringing football and rail families together to ensure that everyone enjoys a safe and memorable matchday experience when visiting Roots Hall.
Rob Mullen, Managing Director at c2c, added: “I am thrilled that c2c is able to demonstrate its commitment to the football club and wider City of Southend through this season’s shirt sponsorship and our newly acquired Platinum Partner status.
“Southend United, along with c2c, is synonymous with the city, and our visions and values for the future growth, prosperity and success (on and off the pitch) of the local area are very much aligned and at the forefront of everything we do.”
Rob continued: “Every season, thousands of Blues’ fans travel from across south Essex on c2c services to home and away matches, and we look forward to supporting everyone connected with Southend United on our journey back into the football league.”
Southend United fans travelling to matches with c2c are reminded that children’s return tickets (aged between 5 and 15 years) are priced at just £2 at weekends and during school holidays, while adults can access a 40% discount when buying Online Advance off-peak return tickets directly from the c2c website and app, helping to make football accessible for the next generation of supporters.
Southend United’s new c2c-sponsored home and away kits will be unveiled at 9am on Friday 26 July. The first team will then be wearing the new home kit for the very first time against Gillingham on Saturday 27 July (13:00 kick-off).
Rylee Doe, Commercial Executive at Southend United, added: “We’re delighted to have c2c join us as we enter a new and exciting era in the club’s history. From our very first meeting, we knew there was a clear synergy between both brands and our vision of how this partnership can be developed into something special.
“We’ve really enjoyed working with Rob, Eleni, Alice and Chris at c2c, and we’re looking forward to working with them and the wider team over what will, hopefully, be a prolonged period!”
Top image, courtesy of Graham Whitby-Boot/Southend United FC, (from l-r): Harry Cardwell, Nathan Ralph (Southend United Club Captain), Rob Mullen, Kevin Maher (Southend United Head Coach) and Jack Bridge.
Notes to editors
- c2c is the award-winning train operator running services between Fenchurch Street and Shoeburyness, serving 26 stations in East London and South Essex.
- Owned by Trenitalia, c2c is one of the UK’s most punctual and popular train operators and nearly 35.8 million journeys are made on its services every year.
- Italian-based Trenitalia is one of Europe’s leading rail operators and the passenger rail arm of FS Italiane Group.
- For more information email mediaenquiries@c2crail.net