24 September 2024 •
[Tuesday 24 September] Local rail operator Trenitalia c2c and Southend United Football Club have been nominated for prestigious Football Content Award following the success of the ‘Every Journey Needs its Threads’ kit launch film.
c2c is delighted to announced that its Southend United kit launch film, ‘Every Journey Needs its Threads’, produced in partnership with the football club, has been nominated in the Best Branded Content category at the prestigious Football Content Awards 2024.
The annual awards, which celebrates the very best in football media, from independent creators to clubs and media organisations, has this year welcomed over 1,200 individual entries from 36,000 nominations.
Southend United Football Club has also received a second nomination the ‘Best Football Club’ category. The winners will be decided by a combination of 50% judge votes and 50% fan votes, and you can cast your vote here. Voting closes at 23:59 on Sunday 13 October.
Commenting, c2c Managing Director, Rob Mullen, said:
“c2c is absolutely delighted that our joint kit launch and partnership film with Southend United Football Club has been nominated for a prestigious Football Content Award.
“To be one of 1,200 initial entries making the judges’ shortlist, and to be mentioned alongside some of the world’s biggest sporting brands and sponsors, is absolutely fantastic.
“This nomination really is testament to the communications and commercial teams at both Southend United and c2c who worked tirelessly behind the scenes to bring both the partnership and supporting launch film to fruition.”
Tom Lawrence, Southend United CEO, said:
“To put this into context, last year’s ‘Branded Content Award’ was won by Adidas (for the Women’s World Cup campaign) and this year we’ll be going up against the likes of Adidas, Nike, Barclays and Paddy Power.
“It’s been great working with c2c and getting to know Rob Mullen (c2c Managing Director) and his team over the last six months – the kit launch video would not have been possible without their support and collaboration throughout (Rob even taking on a cameo role) – thank you!
“And a special mention to Ben Hart (Circuit Creative), whose vision and video wizardry led to an amazing kit launch. This was a real team effort!”
Alice Shimali, c2c’s Head of Communications, added:
“We had a great time filming with the players, management and supporters of Southend United at our stations and on our trains in the summer, and we are so proud of the end result.
“For it to have been viewed over 300k times – and to have received mentions, likes and comments from football fans in Japan, the USA and Australia – is simply incredible.”